Friday, October 8, 2010

Coming Soon. Storefront signage. Fremont.

"It might hold, at any given time, a gallery exhibit, a rock band, a fragrance boutique, or a pop-up shop. Jessica Park, formerly of the locally based, globally competitive architecture firm Callison, conceived of a modern, urban space where anything goes—provided it fits her aesthetic of good, clean design. She then put her back into it, and transformed a little house in Fremont into a community-oriented workshop in March 2010. One of our favorite things about it? Good things are indeed coming soon … emphasis on “soon.” Park doesn’t plan to keep exhibits or pop-up shops or even those rock bands up for long. Quick-fire changes are sure to add to the power and mystique." Well Done. Rebecca.

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